Skincare in Korea!

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Why do Koreans have such perfect skin?

Why do Koreans care so much about their skin?

Why is skincare so important in Korea, why do even Korean men take such good care of their skin, why why why why why?!

There’s so many questions on Korean skincare and so many ways to word those questions. Let me go over the most common queries.

1.) Why is skincare such a big deal in Korea?

Well it’s not just Koreans that takes such close care of their skin, but I see your point. Korea is known for it’s attention to detail when it comes to skincare. There are a few reasons for this indeed, one of which is that Korea is very appearance centred. Now I don’t mean this in a bad way – again Korea has it’s reasons. But the overall image Koreans go for is naturally beautiful, and how can you uphold that image with visible breakouts and redness and cracks everywhere?

If there’s something on your skin, people will notice, especially in a society that focuses on looks quite often. To be honest, it doesn’t matter if you accentuate your eyes beautifully, or you wear a dramatic lipstick, if your skin doesn’t look healthy or clean, your art will be overlooked. Healthy skin is a sign of overall health, this doesn’t mean that everyone who experiences breakouts or pimples is unhealthy, it’s just that healthy skin most often means you’re a healthy person. So to achieve the natural and effortless beauty image, clear and, if possible, flawless skin is a must.

2.) Why do even men take such good care of their skin?

This has mostly been answered in the above response however it is also to do with the difference in Korean men’s beauty standards. In Korea, pretty much everything cosmetic nowadays is unisex.  All make-up can be worn by both genders and, unless a product specifies a gender, hygienic, cleansing and moisturising products are also unisex. My male Korean friend E and I, as I mentioned in another post, are exchanging cosmetics from our countries and I ended up showing him the Revlon CC Cream that has recently been released. It’s clearly aimed at women, but he just said he didn’t care! I was like ‘okay!’ nyaha! In fact he even went as far as mentioning that a lot of men in Korea don’t go for ‘male cosmetics’ because they tend to smell too strong – LYNX is unheard of over there.

Men, as well as women, are usually expected to take care of their skin – cleansing is a no-brainer for them over there. All types of masks are used – clay, peel off and most commonly sheet masks are regularly applied to maintain hydrated and clean skin. In fact, if you check the packaging of most sheet masks, the majority will have come been made in Korea! As I mentioned above, additionally, using BB creams and CC creams is completely normal for men. When I mentioned that everything cosmetic was unisex in Korea, this includes beauty standards! Achieving the naturally attractive image is important for men as well so decent skin is again, a must!

3.) Why does Korea as a whole promote skin care so much more?

Again, a lot of this comes down to Korea’s society and how it views and holds appearance as an important aspect of somebody. I will write a blog post on this topic soon. But what I can mention is that appearance can affect someone’s chances of becoming employed. EYK talked about how Korea has acknowledged the unfair truth that people who tend to be slightly ‘more attractive’ in general also tend to have the advantage of using their looks to get their way, seem a better option or even more employable in some cases which is why Korean companies, employers etc. always require a photo of you on your CV. In response to this, Korea has tried to “level out the playing field” by providing and promoting plastic surgery. But plastic surgery is another story, one you have find blog posts about EVERYWHERE so there’s no shortage of information about that. Check out EYK’s tl;dr video on the subject of plastic surgery, they cover literally everything you could possibly ask about Korea in general and more. Skin care is one of many elements that can contribute to an attractive image as is plastic surgery. In short? Korea promotes skincare so much in order to encourage people to achieve healthy, clear skin. Whether that’s for their own personal health or because they want to appear attractive to other people – that’s up to them, as it is everywhere in the world!

4.) Why are Korean skincare products so good?!

Why do you think! Korean skincare industries want to produce attractive people or to create a certain image, this involves having clear skin. The best way to go about this, and to obviously keep their businesses running of course, is to listen to the consumer. There are TONS AND TONS AND TONS of different needs, conditions, skin types and of course consumers who each require a certain product that will tend to their own personal needs. Therefore, in order to keep all these different levels of skin conditions at a certain desirable stage, one must listen to what the consumer wants and needs and give it to them in order to actually achieve their aim – healthy, clear skin. Unlike other countries ,who may possess certain companies that produce products advertised as fantastic spot removers or that help to clear skin immediately but really do crap all in order to make money, Korea listens to the consumer and provides them with what is necessary to achieve their certain image. The reason Korea has less companies that produce products for money and more companies that genuinely listen to the consumer is because they have this aim of creating clear, healthy skin. Other western countries don’t have this aim, and even though we do have genuine companies that make the effort to tend to the consumers actual needs, we don’t have this goal to achieve like Korea does. It has been estimated that Korean skincare technology is 12 years ahead of US skincare technology. That’s how good they are!!

Now I’m not saying that European, Australian, American, or any other non-Korean brands of cosmetics don’t tend to the consumer or work very well because a lot of them do. The brand ‘Simple’ is great for me! I also have a Japanese moisturiser called Yu-Be which I reviewed and that’s fantastic for plump skin. It just depends who you are. I am however saying that since Korea spends so much time and effort into creating skincare products with the aim of actually effectively treating skin, their products are most likely going to be…well…very effective! They take advantage of natural resources, plants, rocks, clays, muds, certain waters, oils and juices and fish! Many other countries do the same thing, it’s just that Korea’s paid a lot more attention to this whole industry than anyone else for their own reasons and I know from personal experience that any sheet mask made in Korea is seriously the shiz.

So there’s a couple of the most common questions on Korean skincare which really only go over the basics I’m sure. Anyhoodledoodle! My favourite Korean skincare products personally are those from SkinFood and Laneige! I also lurve Innisfree oh my god, Innisfree peel of jelly softeners that remove the dead skin cells are amazing. Oft!

Yu-Be – Japanese moisturizer review!

Today will be a review! Specifically on the Japanese moisturizer called Yu-Be!


Firstly, I’ll review the packaging, presentation is important! So it’s a simple white square, box with orange accents, it has various pieces of info on all sides of the box which is nice because you’re immediately drawn to reading it!


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Info on the outside of the box includes the weight and how much product you get, a little background on the history of the moisturizer, brief directions and benefits of using the product and other basic common info (barcode, recycling icons etc) on the bottom!

What’s really cool about the packaging is that it’s actually designed to be opened up and flattened our because there’s extra information on the inside!

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Here you can see how it lays out once you’ve undone the structure, it has a perforated edge down on side so it’s easy to open up. The small flaps advertise the Yu-Be body lotion and also has a basic warning saying you should not use the product if the foil sheet (under the lid) is damaged. On the inside of the lid it advertises the fact that there is extra info on the inside.

Here (below) information includes a bit more background on the product and what each ingredient does, facts and benefits and the fact it’s suitable for all seasons, listed ingredients in French, German, English and Spanish.


As you can see it’s a good read!

The product comes in a small palm sized tub in white with an orange twist-on/off lid.


This is by no means difficult to open, it’s nicely contained, not too big, almost travel sized and it’s a pretty thick tub, you could bash it around and it would be fine (I know from experience!)

Now on to the actual product itself!


The product comes in the form of a yellowy kind of creamy wax! I know!! When I first bought this I definitely did not expect a creamy wax, I expected a liquid-y cream! You do get ALOT of product, you might think it’ll run out. Noooo no no! This has lasted me…hmmmm, about 6 months (I got this in March 2013 for moi birthday) and that is how far it has gone down. You literally need a dab for each part of your face! One dab for each cheek, one dab for forehead, one dab for nose and chin and rub it in baby!! I ALWAYS apply a small dab to my lips as well and I mean a small dab. Like literally touching your finger to the product for a second and then applying whatever is on there, sometimes even that is too much! You do NOT need a lot at all which is why it lasts so long!

When I first saw the actual formula I was put off a little because when I think of locking in moisture I like to apply wet creams to my dry/normal skin as it feel more plump but trust me TRUST ME it does do it’s job! It’s does exactly what it says it does! It dries very nicely on the skin and doesn’t leave it oily. It’s suitable in every season? Yep!! That’s true!! Although I have to say in hot summers you may want to apply a little less (than the incredibly small amount you already apply) because once you start sweating your face might feel a little sticky.

Now if you’re someone who, like me, gets very chapped lips quite easily then BUY.THIS.SHIZ.IT.WORKS.

One dab on your lips and use your ring finger to pat it in, don’t rub or swipe, pat. It really plumps up your lips! Your chapped lips will literally VANISH BABY! I recommend, after washing your face, using a towel to gently rub off the dry flakes from your lips while they’re still wet (or use a wet towel) and then pat in some Yu-Be, your lips will not only feel so amazingly plump but they’ll be so soft when the product dries! Ohhhgawwwd, I was so obsessed with the feeling of my lips after applying this product that for about 3 months straight I took my pot of Yu-Be with me to school and applied it multiple times every day, I forced my friends to put some on their lips! Every one of them came back to me, raved about it and then asked how much it cost!

Now I don’t know about Japan but in England at BOOTS it was about £19 something. Not the cheapest but my god it’s worth the money. So much product and it can do so much! I personally only use this product for my face but it states you can use it for your body and cuticles etc etc so use it as much as you want it will still last forever! I’ve never become so attached to a product like this before, it does provide all the benefits it claims it does, this product doesn’t lie. I reeeaaallly recommend this, even if you have oily skin, dry/normal skin it doesn’t matter this stuff works wonders. (: Get it!